About Kaleidoscope

Kaleidoscope taps trusted community influencers to build relationships & drive advocacy among youth, moms & millennials for national brands. Whether it’s educational marketing, cause marketing, or product sampling, these influencers become your new brand ambassadors. By reaching your audience on their turf through peer-based community channels, we create powerful brand connections that have a lasting impact through word of mouth. Our network includes 100 million youth & millennials (ages 0-24) & 40 million moms. We can reach a broad demographic or a specific target on & offline.

How It Works
Marketing Insights
  • Market Analysis
  • Quant/Qual Research
  • Consumer Panels
  • Advisory Boards
  • Strategic Planning
  • Metrics Benchmarking
Engagement Platforms
  • Product Sampling
  • School Curriculum
  • Custom Publications
  • Advocacy Networks
  • Branded Content
  • Live Events & Tours
  • Partnerships & Sponsorships
Digital Solutions
  • Contextual Advertising
  • Banner Ads
  • SEO/SEM
  • Social Media
  • Blogger Programs
  • Web Development
  • Video Production
  • Sweepstakes / Contests
Analysis
  • Metrics Measurement
  • Results Reporting
  • Future Planning
Family Marketing

Kaleidoscope Team

Meet the Marketing Team at KYFM

HOME Mindelle Ziff Founder & CEO

Mindelle is a national leader in youth, family & college marketing & has built her career through integrated brand strategies for Fortune 500 companies, government entities & non-profits. Business savvy, audience intuition & high energy enable her to deliver results in an ever-changing industry. As a marketer & a mom, Mindelle understands the importance of community-based environments like schools, camps, preschools & colleges. She has a knack for linking those channels with supportive brands in a purpose-driven, cause-oriented manner that creates rewards.

HOME Caroline Adami SVP, Client Services

Caroline’s strategic thinking, attention to detail and extensive knowledge of the youth and family landscape allows her to deliver turnkey integrated solutions with tangible results for clients. Her oversight of the client service team ensures positive client relationships that thrive in an environment of collaboration, insights-based ideation and tight controls. Caroline has been on the Kaleidoscope team for more than 13 years. She has a background in media at J. Walter Thompson and Gotham Incorporated in New York City.

HOME Evan Harris VP, Youth & Family Marketing

Evan has been with Kaleidoscope so long that he wrote his first new business proposal in Sanskrit. He currently serves as VP of Youth and Family Marketing, helping clients use an insights-based approach to build brand advocacy through grassroots and digital marketing. He is a loyal Tar Heel basketball fan who defected south of the border to live, work and play in sunny Charleston, SC. He enjoys watching silly movies, dominating his opponents in fantasy sports, and hanging out with his beautiful wife and hilarious 3 year-old daughter who always keep him on his toes.

HOME Anne Polito Morgan VP, College Marketing

Anne has been with Kaleidoscope since January 2006 and heads up our fast-growing College Marketing team. She believes the secret to the universe is creativity + detailed project management. Few things bring her greater pleasure than a timeline and a spreadsheet. Prior to joining Kaleidoscope, Anne worked at Ketchum in their New York office and has a degree in Public Relations from Syracuse University. Outside of work Anne enjoys cooking (and eating!), yoga, outdoor drinking, and other shenanigans. She greatly dislikes the words blouse, casserole, fluids, and slacks.

HOME Sandy Fields VP, Community Relations

With more than 25 years of experience in logistics & database management, Sandy manages Kaleidoscope’s community partners team, CRM database & ongoing engagement of community-based partners including teachers, district administrators, camp directors, daycares/preschool directors, college staff, & community-based organizations. Sandy’s experience managing program distribution, schedules, partner relationships, & databases has provided government & corporate partners, such as the CDC, McDonald’s, the Ad Council, Quaker Oats, & Nissan.

HOME Ashley Gregory Community Relations Managaer

With a Communications degree from Clemson University, Ashley has worked in various positions within the field before finding her home at Kaleidoscope. Originally from Upstate South Carolina, she has spent time in Europe and Arizona before ending up in beautiful Charleston, SC. Ashley proves that a love for fantasy football and craft beer is not solely a male trait. Two of her favorite things are french fries and Clemson Football. Go Tigers!

HOME Laurie Messenger Designer

Laurie is a creative thinker with solid experience in advertising and design. She works with national brands, non-profits and small businesses, consistently delivering creative pieces that support their brands. She's tech-savvy and always striving to master the latest software and techniques. Laurie has worked with Kaleidoscope since 2001 - nearly as long as she's been in Charleston. When not working, she can be found browsing the local farmers markets and doing anything that gets her outside with her dog.

HOME Laura Gilbert Accounting Manager

Laura dots our “I’s” and crosses our “T’s” – especially when it comes to our accounting. Laura has served small businesses and national clientele with various bookkeeping, accounting, customer service and management needs for the last two decades. Laura is a great lover of history, especially the 18th century. She has studied four foreign languages, history of all periods and culinary arts. Laura is also a veteran of the US Army. Thank you Laura for your service!