Author Archives : Mary Johnson

#NewInstagram

On May 11, 2016, Posted by , In Technology, With No Comments

The wildly popular app Instagram unveiled a new look today causing a variety of reactions. Adweek featured a harsh criticism of the new look as seen here. Other voices like Wired see the change as a positive transition. They argue the new interface is more aesthetically pleasing: “Instagram figures that a…

Love, Mother

On May 4, 2016, Posted by , In Industry Trends,Marketing to Moms, With No Comments

Just in time for Mother’s Day this weekend, agency Mother New York has created a hilarious outdoor ad campaign focusing on Mothers. Lines like “Don’t expect me to clean this up” posted next to a pile of garbage and a billboard featuring the jab “I didn’t go nine months without Chardonnay for you…

The Emoji Arms Race

On April 7, 2016, Posted by , In Industry Trends,Technology, With No Comments

Emoji’s and social media go hand in hand. Social media has the power to greatly impact sales.  Brands are starting to put in requests for their own symbol or image. Images can vary from a waffle to Guinness’ request for a stout beer emoji. Twitter recently started promoting events like the…

Millennials’ Media Consumption

Millennials have spoken: 67% of them say they can’t live without YouTube. To older generations this may seem extreme, but see below for a breakdown of why and in what situation they choose to watch videos.   Read the full article here

#MakeWhatsNext

On March 8, 2016, Posted by , In Digital Marketing,Youth Marketing, With No Comments

In honor of International Women’s Day, Microsoft has launched a campaign to encourage young girls to enter into the world of science and technology. The commercial focuses on young girls naming famous inventors. They are then asked to name famous female inventors. The girls then realize, they don’t know of any….

Be Together, Not the Same

Sunday’s Oscars saw a Super Bowl like onslaught of advertising. Most notably, Samsung took the opportunity to advertise their new Galaxy S7 and S7 edge with three celebrity packed commercials. Kohl’s also had quite the night with 4 funny spots. Perhaps though, the biggest winner of the night was Droga5’s Android commercial…

New Facebook Reactions

On February 24, 2016, Posted by , In Technology, With No Comments

Today Facebook rolled out a long awaited new feature; Facebook Reactions. While we still haven’t gotten the coveted “dislike” button, Facebook is hoping this brings a new form of personal interaction on the site. With buttons like “love”, “haha” and “wow”, users can interact with friends’ posts in a new…

Live Tweeting the GRAMMYs

On February 16, 2016, Posted by , In Digital Marketing,Industry Trends,Technology, With No Comments

At this point, most of us are used to the concept of “live tweeting” an event. Last night’s GRAMMYs were no exception. Brands jumped on the opportunity to get involved in the show. It’s a way for brands to insert themselves into live events in a relevant way. Take for example, fashion brands…

Vote Peeps!

On February 12, 2016, Posted by , In Digital Marketing,Marketing to Moms, With No Comments

Peeps. An Easter staple. Or it was… Recently, yearly sales growth has been in low single digits. Just Born Quality Confections, the brand behind Peeps, has decided to focus on a new target audience, Millennial Moms. With a new digital campaign focusing on funny YouTube videos to engage young moms, they hope…

Don’t Call Me a Millennial

On February 4, 2016, Posted by , In College Marketing,Digital Marketing, With No Comments

Millennials. Sure, we understand the label, but don’t call us one to our face. Social content platform Odyssey did a study regarding Millennials and the way brands are choosing to advertise to them. The biggest issue Millennials have with this new form of advertising; being called a Millennial. According to the study,…