Be Together, Not the Same

Sunday’s Oscars saw a Super Bowl like onslaught of advertising. Most notably, Samsung took the opportunity to advertise their new Galaxy S7 and S7 edge with three celebrity packed commercials. Kohl’s also had quite the night with 4 funny spots.

Perhaps though, the biggest winner of the night was Droga5’s Android commercial that took an adorable but strong stance against bullying. Their motto: “Be Together, Not The Same”. This is not the first commercial from this campaign, but it’s definitely the cutest. Watch the moving commercial here.

At the same time, Android took to Twitter to further promote the concept with several short animated tweets.

I think Adweek put it best, “Droga5’s adorable “Rock, Paper, Scissors” spot for Android walked away with viewers’ hearts, if not an actual trophy”. Read more about their reaction here.


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