Live Tweeting the GRAMMYs

On February 16, 2016, Posted by , In Digital Marketing,Industry Trends,Technology, With No Comments

At this point, most of us are used to the concept of “live tweeting” an event. Last night’s GRAMMYs were no exception. Brands jumped on the opportunity to get involved in the show. It’s a way for brands to insert themselves into live events in a relevant way. Take for example, fashion brands…

Vote Peeps!

On February 12, 2016, Posted by , In Digital Marketing,Marketing to Moms, With No Comments

Peeps. An Easter staple. Or it was… Recently, yearly sales growth has been in low single digits. Just Born Quality Confections, the brand behind Peeps, has decided to focus on a new target audience, Millennial Moms. With a new digital campaign focusing on funny YouTube videos to engage young moms, they hope…

Don’t Call Me a Millennial

On February 4, 2016, Posted by , In College Marketing,Digital Marketing, With No Comments

Millennials. Sure, we understand the label, but don’t call us one to our face. Social content platform Odyssey did a study regarding Millennials and the way brands are choosing to advertise to them. The biggest issue Millennials have with this new form of advertising; being called a Millennial. According to the study,…

Small Business Eyes Super Bowl

On January 29, 2016, Posted by , In Uncategorized, With No Comments

An ad in the Super Bowl, no matter the brevity, is costly. AdAge has estimated this year’s total Super Bowl commercial spending will be somewhere near the $377 million mark. They go on to say “the average cost for a 30-second commercial in Super Bowl 50: $4.8 million”. The exposure for a…

How to Make it Work on Snapchat

On January 27, 2016, Posted by , In Uncategorized, With No Comments

Brands looking to use Snapchat as an advertising platform need more than a hefty budget: the platform and its users are unlike that of any other form of social media. Digiday recently highlighted a few UK brands who are doing it right. Domino’s posted a short video for 24 hours (as you…

No Time For Waiting

On January 25, 2016, Posted by , In Digital Marketing,Technology, With No Comments

Banking is as much a necessity as it is tedious. Millennials have come to expect efficiency in every aspect of their life. Why should banking and money management be any different? The argument can be made that as soon as brands come to realize this, the more success they will see with…

Who is Larry Culpepper?

On January 15, 2016, Posted by , In Digital Marketing,Industry Trends,Technology, With No Comments

This week kicked off with the College Football Playoff (CFB) Championship Game in Glendale, Arizona. Dr Pepper was the primary sponsor for the game and maintained a presence throughout the college football season. Their campaign for the CFB Playoff has been wildly successful and has captured the attention of millennials. Backtrack…

The Mommy/Marketer Gap

On January 8, 2016, Posted by , In Family Marketing,Marketing to Moms, With No Comments

Over 70% of females in the world aged 15+ (about 2 billion women) are Moms. A recent Saatchi & Saatchi study found that more than 50% of these Moms (1 billion women) feel that “marketers don’t understand them, and are talking to their Moms.” Ethnographic research showed big differences in how Moms feel…

Inside the Lunchboxes of Millennial Moms

On October 2, 2015, Posted by , In Marketing to Moms, With No Comments

Our founder and CEO, Mindelle Ziff, will be speaking at the Marketing 2 Moms conference in New York next week (assuming Hurricane Joaquin doesn’t have different ideas) so our office has been in “mom mode” this week. Specifically, we’ve been focused on the Millennial Mom. Definitely unique and different than…

AdWeek’s Project ISAAC Award Winners 2015

On September 23, 2015, Posted by , In Uncategorized, With No Comments

AdWeek released the 2015 Project ISAAC winners over the weekend. The competition, which was launched in 2013, celebrates invention media, advertising, marketing, and technology sectors. Some of the highlights include: “Silent Window” for Axe: A “silent” concert on a busy street in Istanbul to promote Axe Black. Any passersby on the…