Facebook ‘dislike’ button may be around corner

On September 18, 2015, Posted by , In Uncategorized, With No Comments

The world may be a much different place in the near future. Not because of global warming or the 2016 presidential campaign, but because of the Facebook dislike button. Earlier this week, Facebook CEO Mark Zuckerberg said that his company is developing alternatives to the “like” button, according to a…

Snapchat adds animated graphic features

On September 18, 2015, Posted by , In Technology, With No Comments

Snapchat launched several updates to its popular social app this week, which generated lots of buzz and a bit of terror. Lenses is a new feature in Snapchat that allows a user to add animated effects to their face when in selfie mode on the app. After activating the feature,…

Artificially Intelligent Advertising…Whoah!

On September 1, 2015, Posted by , In Industry Trends,Technology, With No Comments

The future is artificial intelligence. The future is now. And now it’s in advertising. For as long as I can remember, I’ve been telling my fellow Kaleidoscopians that one day in the not-so-near future the internet will be in our heads. That’s right..in our heads. They used to scoff at…

Fantasy Sports Isn’t Child’s Play

On August 31, 2015, Posted by , In Industry Trends, With No Comments

With the NFL season around the corner, the yearly rite of passage that is the Fantasy Football Draft is upon us. Sports geeks around the nation will unite in bars, on their laptops, and hidden away in man caves all over this great land to painstakingly pick this season’s winning…

The Annual “Reminder of How Old You Are” List

On August 25, 2015, Posted by , In College Marketing, With No Comments

It’s back to school season which means it’s time for that age-old tradition of reminding ourselves just how old we are. As the lead on our college marketing business, I get to live in the mindset of a college student all year long, pretending I’m still close to the days of dorm rooms, football and…

Insights: How is mobile technology being used by consumers?

The growth spurt in mobile technology has revolutionized (and disrupted) numerous industries over the last 10 years, namely Marketing and Advertising. Companies all over the globe have been shifting their dollar allocation from traditional spaces to mobile, hoping to “cut through the clutter” and stay relevant with their target market. One thing…

Periscope users view massive amounts of live video

On August 13, 2015, Posted by , In College Marketing,Technology, With No Comments

Have you downloaded a live video app like Periscope, Meerkat, Hang w/, or Beepcast? Have you even heard of them? Chances are you’ve at least heard of Periscope and/or Meerkat and maybe you’ve downloaded one of them. There’s a high chance you may have even watched someone’s live broadcast. If…

‘Cutting the cord’ shift continues to hurt cable companies

On August 6, 2015, Posted by , In College Marketing,Industry Trends,Technology, With No Comments

Cutting the cord has been one of the biggest industry topics in 2015 as more people cancel traditional cable subscriptions and opt for a la carte options from subscription services like Netflix, Hulu, Amazon Prime and Sling TV. Watching television has been a staple in living rooms for decades. That…

Apple fans unhappy with Apple Music

On August 4, 2015, Posted by , In Digital Marketing,Industry Trends,Technology, With No Comments

It’s tough to argue that Apple is one of the most loved brands on the planet. Sure, there are plenty of haters out there (mostly Android users), but Apple customers are loyal. Then came the launch of Apple Music. Since its rollout on July 1, Apple has taken on a…

I Dream of Summer

On July 27, 2015, Posted by , In Industry Trends,Technology, With No Comments

With the weather becoming warmer, it’s time to start thinking about your summer. It is two months away but this is the prime time to start planning. There are some new trends in travel that should give you some interesting ideas to think about before you make that reservation. Local…