(Meal) Times are Changing

For as long as we can remember, moms have been trying to wrangle the family together for meals. It seems that technology and the service industry are making mom’s job easier. The way we eat and prepare our food is changing faster than we ever imagined. Did you know that…

Great Idea, but No One Will Listen

On July 27, 2015, Posted by , In Industry Trends, With No Comments

“Make the customer the hero of your story.”  – Ann Handley So you have a great idea, but you can’t get someone to return your email so you can share it. You have the perfect product that will truly add value but no one returns your call. You provide an…

Checklist of 21st Century Skills

On July 27, 2015, Posted by , In Industry Trends,Technology,Youth Marketing, With No Comments

Teachers today are teaching our children 21st Century skills. To be successful and competitive in society our children need to be masters of these skills and they ensure that our children will thrive as “globally responsible citizens.”  Every day, parents and (and non-parents), reflect on their lives: What’s going on…

Are Millennials Killing TV?

The ‘80s song “Video Killed the Radio Star” could be re-titled today to “Internet Killed the Television Star.” The millennial generation has had their eye turned by the internet. 13-24 year-olds are watching 11.3 hours of free online video per week from sites like YouTube The same age group is…

Life Work Sweet Spot

On July 27, 2015, Posted by , In Industry Trends, With No Comments

A few years ago I had the opportunity to hear Dr. Christine Carter speak. She is a sociologist and happiness expert at UC Berkeley’s Greater Good Science Center. Everything she said made so much sense and I wanted to implement her ideas into my life immediately. I have managed to…

Kids these days …

Do today’s kids know how good they have it and what cool new ideas are on tap for them? Probably not, but they will soon enough. Children are the largest segment of consumers with buying power of $40 billion and children under 12 influence $500 billion in purchases per year….

Millennial Moms

Millennials are also known as Generation Y, Net Generation, Trophy Generation, and Echo Boomers.  No matter what you call them, many of these young people are now mothers. What makes a millennial mom different and how do you reach them? Do you market to them the same as you would…

Email Fatigue, Is it Real?

On July 27, 2015, Posted by , In Industry Trends,Technology, With No Comments

It’s not that consumers are tired of emails, they are tired of emails that aren’t relevant to them. Email marketing has grown tremendously since 2008. In fact, consumers prefer email for branded communication. U.S.  adults were twice as likely to sign up for emails to stay in touch with a…

My Millennial Valentine

Love is in the air! Millennials are all grown-up now and want to do grown-up things, like making dinner for their sweetheart on Valentine’s Day.   In a recent survey, 52% of millennials think cooking at home is more romantic than going out to eat, but 84% need recipe ideas and…

Millennials Want a Digital Relationship

“If you can’t beat them, join them.” This quote has been attributed to Jim Henson, and it fits the sentiment many folks have when it comes to kids and technology. Millennials and youth have grown up with technology in the palm of their hands, literally.  A study has shown that…