Category Archives : College Marketing

Millennials’ Media Consumption

Millennials have spoken: 67% of them say they can’t live without YouTube. To older generations this may seem extreme, but see below for a breakdown of why and in what situation they choose to watch videos.   Read the full article here

Don’t Call Me a Millennial

On February 4, 2016, Posted by , In College Marketing,Digital Marketing, With No Comments

Millennials. Sure, we understand the label, but don’t call us one to our face. Social content platform Odyssey did a study regarding Millennials and the way brands are choosing to advertise to them. The biggest issue Millennials have with this new form of advertising; being called a Millennial. According to the study,…

The Annual “Reminder of How Old You Are” List

On August 25, 2015, Posted by , In College Marketing, With No Comments

It’s back to school season which means it’s time for that age-old tradition of reminding ourselves just how old we are. As the lead on our college marketing business, I get to live in the mindset of a college student all year long, pretending I’m still close to the days of dorm rooms, football and…

Periscope users view massive amounts of live video

On August 13, 2015, Posted by , In College Marketing,Technology, With No Comments

Have you downloaded a live video app like Periscope, Meerkat, Hang w/, or Beepcast? Have you even heard of them? Chances are you’ve at least heard of Periscope and/or Meerkat and maybe you’ve downloaded one of them. There’s a high chance you may have even watched someone’s live broadcast. If…

‘Cutting the cord’ shift continues to hurt cable companies

On August 6, 2015, Posted by , In College Marketing,Industry Trends,Technology, With No Comments

Cutting the cord has been one of the biggest industry topics in 2015 as more people cancel traditional cable subscriptions and opt for a la carte options from subscription services like Netflix, Hulu, Amazon Prime and Sling TV. Watching television has been a staple in living rooms for decades. That…

Are Millennials Killing TV?

The ‘80s song “Video Killed the Radio Star” could be re-titled today to “Internet Killed the Television Star.” The millennial generation has had their eye turned by the internet. 13-24 year-olds are watching 11.3 hours of free online video per week from sites like YouTube The same age group is…

My Millennial Valentine

Love is in the air! Millennials are all grown-up now and want to do grown-up things, like making dinner for their sweetheart on Valentine’s Day.   In a recent survey, 52% of millennials think cooking at home is more romantic than going out to eat, but 84% need recipe ideas and…

Millennials Want a Digital Relationship

“If you can’t beat them, join them.” This quote has been attributed to Jim Henson, and it fits the sentiment many folks have when it comes to kids and technology. Millennials and youth have grown up with technology in the palm of their hands, literally.  A study has shown that…