Category Archives : Family Marketing

Be Together, Not the Same

Sunday’s Oscars saw a Super Bowl like onslaught of advertising. Most notably, Samsung took the opportunity to advertise their new Galaxy S7 and S7 edge with three celebrity packed commercials. Kohl’s also had quite the night with 4 funny spots. Perhaps though, the biggest winner of the night was Droga5’s Android commercial…

The Mommy/Marketer Gap

On January 8, 2016, Posted by , In Family Marketing,Marketing to Moms, With No Comments

Over 70% of females in the world aged 15+ (about 2 billion women) are Moms. A recent Saatchi & Saatchi study found that more than 50% of these Moms (1 billion women) feel that “marketers don’t understand them, and are talking to their Moms.” Ethnographic research showed big differences in how Moms feel…

Insights: How is mobile technology being used by consumers?

The growth spurt in mobile technology has revolutionized (and disrupted) numerous industries over the last 10 years, namely Marketing and Advertising. Companies all over the globe have been shifting their dollar allocation from traditional spaces to mobile, hoping to “cut through the clutter” and stay relevant with their target market. One thing…

(Meal) Times are Changing

For as long as we can remember, moms have been trying to wrangle the family together for meals. It seems that technology and the service industry are making mom’s job easier. The way we eat and prepare our food is changing faster than we ever imagined. Did you know that…