Category Archives : Industry Trends

Love, Mother

On May 4, 2016, Posted by , In Industry Trends,Marketing to Moms, With No Comments

Just in time for Mother’s Day this weekend, agency Mother New York has created a hilarious outdoor ad campaign focusing on Mothers. Lines like “Don’t expect me to clean this up” posted next to a pile of garbage and a billboard featuring the jab “I didn’t go nine months without Chardonnay for you…

The Emoji Arms Race

On April 7, 2016, Posted by , In Industry Trends,Technology, With No Comments

Emoji’s and social media go hand in hand. Social media has the power to greatly impact sales.  Brands are starting to put in requests for their own symbol or image. Images can vary from a waffle to Guinness’ request for a stout beer emoji. Twitter recently started promoting events like the…

Be Together, Not the Same

Sunday’s Oscars saw a Super Bowl like onslaught of advertising. Most notably, Samsung took the opportunity to advertise their new Galaxy S7 and S7 edge with three celebrity packed commercials. Kohl’s also had quite the night with 4 funny spots. Perhaps though, the biggest winner of the night was Droga5’s Android commercial…

The #GirlsWhoCode Movement & What It Can Show Us About Success Metrics

On February 18, 2016, Posted by , In Digital Marketing,Industry Trends, With No Comments

Marketing Land columnist Chris Kerns recently took a dive into the Twitter numbers of the #GirlsWhoCode movement, which aims to shrink the gender gap in technology focused industries. What he found can teach marketers a very valuable lesson: the easiest and most obvious metric isn’t always the best predictor of success….

Live Tweeting the GRAMMYs

On February 16, 2016, Posted by , In Digital Marketing,Industry Trends,Technology, With No Comments

At this point, most of us are used to the concept of “live tweeting” an event. Last night’s GRAMMYs were no exception. Brands jumped on the opportunity to get involved in the show. It’s a way for brands to insert themselves into live events in a relevant way. Take for example, fashion brands…

Who is Larry Culpepper?

On January 15, 2016, Posted by , In Digital Marketing,Industry Trends,Technology, With No Comments

This week kicked off with the College Football Playoff (CFB) Championship Game in Glendale, Arizona. Dr Pepper was the primary sponsor for the game and maintained a presence throughout the college football season. Their campaign for the CFB Playoff has been wildly successful and has captured the attention of millennials. Backtrack…

Artificially Intelligent Advertising…Whoah!

On September 1, 2015, Posted by , In Industry Trends,Technology, With No Comments

The future is artificial intelligence. The future is now. And now it’s in advertising. For as long as I can remember, I’ve been telling my fellow Kaleidoscopians that one day in the not-so-near future the internet will be in our heads. That’s right..in our heads. They used to scoff at…

Fantasy Sports Isn’t Child’s Play

On August 31, 2015, Posted by , In Industry Trends, With No Comments

With the NFL season around the corner, the yearly rite of passage that is the Fantasy Football Draft is upon us. Sports geeks around the nation will unite in bars, on their laptops, and hidden away in man caves all over this great land to painstakingly pick this season’s winning…

Insights: How is mobile technology being used by consumers?

The growth spurt in mobile technology has revolutionized (and disrupted) numerous industries over the last 10 years, namely Marketing and Advertising. Companies all over the globe have been shifting their dollar allocation from traditional spaces to mobile, hoping to “cut through the clutter” and stay relevant with their target market. One thing…

‘Cutting the cord’ shift continues to hurt cable companies

On August 6, 2015, Posted by , In College Marketing,Industry Trends,Technology, With No Comments

Cutting the cord has been one of the biggest industry topics in 2015 as more people cancel traditional cable subscriptions and opt for a la carte options from subscription services like Netflix, Hulu, Amazon Prime and Sling TV. Watching television has been a staple in living rooms for decades. That…