Category Archives : Marketing to Moms

Love, Mother

On May 4, 2016, Posted by , In Industry Trends,Marketing to Moms, With No Comments

Just in time for Mother’s Day this weekend, agency Mother New York has created a hilarious outdoor ad campaign focusing on Mothers. Lines like “Don’t expect me to clean this up” posted next to a pile of garbage and a billboard featuring the jab “I didn’t go nine months without Chardonnay for you…

Vote Peeps!

On February 12, 2016, Posted by , In Digital Marketing,Marketing to Moms, With No Comments

Peeps. An Easter staple. Or it was… Recently, yearly sales growth has been in low single digits. Just Born Quality Confections, the brand behind Peeps, has decided to focus on a new target audience, Millennial Moms. With a new digital campaign focusing on funny YouTube videos to engage young moms, they hope…

The Mommy/Marketer Gap

On January 8, 2016, Posted by , In Family Marketing,Marketing to Moms, With No Comments

Over 70% of females in the world aged 15+ (about 2 billion women) are Moms. A recent Saatchi & Saatchi study found that more than 50% of these Moms (1 billion women) feel that “marketers don’t understand them, and are talking to their Moms.” Ethnographic research showed big differences in how Moms feel…

Inside the Lunchboxes of Millennial Moms

On October 2, 2015, Posted by , In Marketing to Moms, With No Comments

Our founder and CEO, Mindelle Ziff, will be speaking at the Marketing 2 Moms conference in New York next week (assuming Hurricane Joaquin doesn’t have different ideas) so our office has been in “mom mode” this week. Specifically, we’ve been focused on the Millennial Mom. Definitely unique and different than…

(Meal) Times are Changing

For as long as we can remember, moms have been trying to wrangle the family together for meals. It seems that technology and the service industry are making mom’s job easier. The way we eat and prepare our food is changing faster than we ever imagined. Did you know that…

Millennial Moms

Millennials are also known as Generation Y, Net Generation, Trophy Generation, and Echo Boomers.  No matter what you call them, many of these young people are now mothers. What makes a millennial mom different and how do you reach them? Do you market to them the same as you would…