Category Archives : Technology

#NewInstagram

On May 11, 2016, Posted by , In Technology, With No Comments

The wildly popular app Instagram unveiled a new look today causing a variety of reactions. Adweek featured a harsh criticism of the new look as seen here. Other voices like Wired see the change as a positive transition. They argue the new interface is more aesthetically pleasing: “Instagram figures that a…

The Emoji Arms Race

On April 7, 2016, Posted by , In Industry Trends,Technology, With No Comments

Emoji’s and social media go hand in hand. Social media has the power to greatly impact sales.  Brands are starting to put in requests for their own symbol or image. Images can vary from a waffle to Guinness’ request for a stout beer emoji. Twitter recently started promoting events like the…

Millennials’ Media Consumption

Millennials have spoken: 67% of them say they can’t live without YouTube. To older generations this may seem extreme, but see below for a breakdown of why and in what situation they choose to watch videos.   Read the full article here

Be Together, Not the Same

Sunday’s Oscars saw a Super Bowl like onslaught of advertising. Most notably, Samsung took the opportunity to advertise their new Galaxy S7 and S7 edge with three celebrity packed commercials. Kohl’s also had quite the night with 4 funny spots. Perhaps though, the biggest winner of the night was Droga5’s Android commercial…

New Facebook Reactions

On February 24, 2016, Posted by , In Technology, With No Comments

Today Facebook rolled out a long awaited new feature; Facebook Reactions. While we still haven’t gotten the coveted “dislike” button, Facebook is hoping this brings a new form of personal interaction on the site. With buttons like “love”, “haha” and “wow”, users can interact with friends’ posts in a new…

Live Tweeting the GRAMMYs

On February 16, 2016, Posted by , In Digital Marketing,Industry Trends,Technology, With No Comments

At this point, most of us are used to the concept of “live tweeting” an event. Last night’s GRAMMYs were no exception. Brands jumped on the opportunity to get involved in the show. It’s a way for brands to insert themselves into live events in a relevant way. Take for example, fashion brands…

No Time For Waiting

On January 25, 2016, Posted by , In Digital Marketing,Technology, With No Comments

Banking is as much a necessity as it is tedious. Millennials have come to expect efficiency in every aspect of their life. Why should banking and money management be any different? The argument can be made that as soon as brands come to realize this, the more success they will see with…

Who is Larry Culpepper?

On January 15, 2016, Posted by , In Digital Marketing,Industry Trends,Technology, With No Comments

This week kicked off with the College Football Playoff (CFB) Championship Game in Glendale, Arizona. Dr Pepper was the primary sponsor for the game and maintained a presence throughout the college football season. Their campaign for the CFB Playoff has been wildly successful and has captured the attention of millennials. Backtrack…

Snapchat adds animated graphic features

On September 18, 2015, Posted by , In Technology, With No Comments

Snapchat launched several updates to its popular social app this week, which generated lots of buzz and a bit of terror. Lenses is a new feature in Snapchat that allows a user to add animated effects to their face when in selfie mode on the app. After activating the feature,…

Artificially Intelligent Advertising…Whoah!

On September 1, 2015, Posted by , In Industry Trends,Technology, With No Comments

The future is artificial intelligence. The future is now. And now it’s in advertising. For as long as I can remember, I’ve been telling my fellow Kaleidoscopians that one day in the not-so-near future the internet will be in our heads. That’s right..in our heads. They used to scoff at…