Category Archives : Uncategorized

Online Reviews & Offline Purchases

On March 10, 2016, Posted by , In Uncategorized, With No Comments

Online reviews have been known for some time to shape online purchase decisions, but new data suggests a large influence on offline purchases as well. Marketing Land wrote on a BazaarVoice report that shows that 39% of in-store buyers look at online reviews on their mobile device before purchasing. This was previously credited to…

Tall Opportunities for Short Form Creators

On March 3, 2016, Posted by , In Uncategorized, With No Comments

Big news for digital content creators: The Television Academy is adding a short-form category to the Primetime Emmy Awards! The category will award Outstanding Short Form Series’ in Comedy/Drama, Variety, and Reality/Non-Fiction genres, as well as Outstanding Actor & Actress in a Short Form Series. To be eligible, the series…

Small Business Eyes Super Bowl

On January 29, 2016, Posted by , In Uncategorized, With No Comments

An ad in the Super Bowl, no matter the brevity, is costly. AdAge has estimated this year’s total Super Bowl commercial spending will be somewhere near the $377 million mark. They go on to say “the average cost for a 30-second commercial in Super Bowl 50: $4.8 million”. The exposure for a…

How to Make it Work on Snapchat

On January 27, 2016, Posted by , In Uncategorized, With No Comments

Brands looking to use Snapchat as an advertising platform need more than a hefty budget: the platform and its users are unlike that of any other form of social media. Digiday recently highlighted a few UK brands who are doing it right. Domino’s posted a short video for 24 hours (as you…

AdWeek’s Project ISAAC Award Winners 2015

On September 23, 2015, Posted by , In Uncategorized, With No Comments

AdWeek released the 2015 Project ISAAC winners over the weekend. The competition, which was launched in 2013, celebrates invention media, advertising, marketing, and technology sectors. Some of the highlights include: “Silent Window” for Axe: A “silent” concert on a busy street in Istanbul to promote Axe Black. Any passersby on the…

Facebook ‘dislike’ button may be around corner

On September 18, 2015, Posted by , In Uncategorized, With No Comments

The world may be a much different place in the near future. Not because of global warming or the 2016 presidential campaign, but because of the Facebook dislike button. Earlier this week, Facebook CEO Mark Zuckerberg said that his company is developing alternatives to the “like” button, according to a…

Sharing 2.0

On July 27, 2015, Posted by , In Uncategorized, With No Comments

“The heart dances with joy when you’re sharing.” – Debasish Mridha Your mom always reminded you that you should share; Share your toys with your brother or share your snack with your friend. It was all about being nice and you often felt better because you did share (even if…