Gotcha Ride Activation Opportunities

KYFM’s partnership with the Gotcha Group provides clients with unique activation opportunities on and around college campuses nationwide. Gotcha Ride offers free transportation to students around campus via custom-built, 100% electric vehicles & smart bike share.

Campus Activation

Gotcha Ride

What is Gotcha Ride?

Gotcha Ride partners with universities across the country to transport students, faculty and staff around campus for free in a 100% electric, open air vehicles. Our vehicles are driven by brand ambassador students and are a great way to get around campus day and night and to and from events on campus, including sporting events. Students can wave down a vehicle, reserve through the app, or call the dedicated number at each university to schedule a ride.

Gotcha Ride Sponsorships

Gotcha Ride places your message directly in front of your target consumer in a fun and interactive way. Whether it's game day at the stadium, the homecoming parade, fraternity/sorority rush, happy hour with friends or just a Tuesday at the library, our fleet of Gotcha Rides and your brand are there to offer free rides and a fun experience to students.

A Gotcha Ride sponsorship can include:

  • Custom wrapped vehicles for mobile branding (700K – 1MM impressions/month)
  • Distribution of product samples
  • Display of video content through screens in headrests
  • Recruitment of student brand ambassadors

Sports and Special Event Activation

Gotcha Bike

Activation for Sports, Special Events

Use Gotcha Rides as a fun, unique way to bring sports activation or event sponsorships to life. Gotcha Ride can activate at major college and professional sporting events and other live events such as concerts, festivals, conferences/sales event, etc.

  • Branded Gotcha Ride vehicles around events with custom branded wrap.
  • Gotcha Ride Brand Ambassadors drive fans safely to stadium from tailgating lots and around events. Rides available for transportation throughout the weekend/tournament.
  • Distribute samples, branded premiums, etc. –around Game Day, tailgating and other nearby events.
  • Showcase branded content on headrest TV screens.
  • Brand Ambassador Drivers engage with fans and create social media buzz by posting photos/videos to your unique campaign hashtag.
  • Great for corporate and VIP transportation too!

Activate Your Brand at High-Profile College Sporting Events

  • College Football packages available for SEC, ACC, Pac 12 Conferences and more.
  • Activate at The Final Four.
  • Looking for a specific game or event? Ask Us!

The Gotcha Group

On Campus Kaleidoscope College

Sponsorship offers brand exposure, direct audience engagement & customer acquisition. Patented, proprietary lock technology makes Gotcha the first “Smart Bike." Gotcha College and University Partners