On March 8, 2016, Posted by , In Digital Marketing,Youth Marketing, With No Comments

In honor of International Women’s Day, Microsoft has launched a campaign to encourage young girls to enter into the world of science and technology. The commercial focuses on young girls naming famous inventors. They are then asked to name famous female inventors. The girls then realize, they don’t know of any.

Microsoft’s goal is to inspire young girls to stick with STEM (Science, Technology, Engineering and Math) courses and to believe they can invent anything men can. The commercial is both timely and eye-opening.

Watch the commercial here.

There was also a corresponding Twitter campaign that ran throughout the day.


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