On May 11, 2016, Posted by , In Technology, With No Comments

The wildly popular app Instagram unveiled a new look today causing a variety of reactions. Adweek featured a harsh criticism of the new look as seen here. Other voices like Wired see the change as a positive transition. They argue the new interface is more aesthetically pleasing:

“Instagram figures that a flatter, whiter, and less cluttered interface will only serve to enhance your (and advertiser’s) photos and videos.”

To crunch some numbers, Wired goes on to explain that ” More than 400 million people post photos each month; all those people post 80 million photos each day, and those photos generate some 3.5 billion daily likes.

While it’s impossible to please every member of an audience of that size, Instagram is hoping the update will prove to be a positive move.

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