On July 22, 2015, Posted by , With Comments Off on Barbie

Barbie Drove Awareness for Direct-to-DVD Movies.

The Story: Back in 2007, Mattel’s Barbie Entertainment team and Universal Studios Home Entertainment were looking for targeted and efficient ways to drive awareness of their direct-to-DVD Barbie movies.

The Happy Ending: Since then, Kaleidoscope implemented more than 10 programs targeting girls in grades K – 2 via our network of after school programs – ideal environments for generating buzz and excitement. Efficient tools such as activity booklets, stickers, and branded premiums related to movie themes has helped us reach over 2 million total girls. These programs continue to be a big success for Barbie and Universal and are well received by schools. Post-program research among students continually shows high purchase intent, pass-along rates to parents and friends, increased awareness, and incremental sales.

Barbie Entertainment

  • Strategic Planning
  • Program Concepting
  • Creative Development
  • Branded Content
  • After school Activation
  • Targeted Implementation
  • Student Research
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