Clean & Clear

On July 24, 2015, Posted by , With Comments Off on Clean & Clear

Clean & Clear “Skin Care 101” education program and sampling for health classes.

The Story: Johnson & Johnson engaged Kaleidoscope to reach point-of-market-entry skin care novices, establish relevance for the brand, and educate students and gatekeepers about proper skin care. With a goal to generate unaided awareness among students for Johnson & Johnson’s Clean & Clear Skincare products, we created and implemented an in-school education program for middle school students, grades 6-8, which delivered skin care education through health, science and P.E. classes. Our “Skin Care 101” program included curriculum materials for students and teachers (versioned by grade) along with classroom materials, posters, and product samples for every student.

The Happy Ending: Johnson & Johnson engaged Kaleidoscope to reach point-of-market-entry skin care novices, establish relevance for the brand, and educate students and gatekeepers about proper skin care. With a goal to generate unaided awareness among students for Johnson & Johnson’s Clean & Clear Skincare products, we created and implemented an in-school education program for middle school students, grades 6-8, which delivered skin care education through health, science and P.E. classes. Our “Skin Care 101” program included curriculum materials for students and teachers (versioned by grade) along with classroom materials, posters, and product samples for every student.

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