Luna sampling program a hit among health conscious and busy college females
The Story: Kaleidoscope conducted a College outreach program for Luna in 2011 & 2012. Luna is a whole nutrition bar for women that wanted to reach health conscious and busy college females on the go. Kaleidoscope sampled bars to students via sororities, on-campus housing and gyms.
The Happy Ending: Word of mouth is strong among female college students! Students said the sampling program provided an opportunity to connect with their school community and 71% said they would tell friends about the product. 50% of trial was among new users and Luna gained nearly 73,000 new buyers as a result of the program. College campus contacts were pleased with the program and 91% would participate again. Way to go Luna!