Stanley

On July 22, 2015, Posted by , With Comments Off on Stanley

Stanley Security

Kaleidoscope developed a strategic marketing plan that connected STANLEY Security to key school decision-makers while building brand awareness, consideration and purchase in the K-12 space.

Incorporating K-12 insights with targeted research and competitive analysis, we created school-focused brand messaging that could be incorporated into a variety of traditional and cause marketing tactics. Kaleidoscope provided an ongoing strategy for monitoring safety and security topics in the K-12 marketplace, a grant program to support schools in need of security funding, partnerships with industry associations, and a highly targeted digital and print media outreach.

The Together for Safer Schools grant program was a huge success for Stanley, gaining 1,600 registrations and providing $500,000 in funding to deserving schools.

In-school Marketing Agency for Stanley Security Solutions leading K-12 school security efforts

  • Strategic planning
  • Competitive Analysis
  • Audience segmentation
  • Key Messaging for B to B and B to C
  • Thematic development
  • Creative development
  • Marketing activation
  • Media relations and social media
  • Acquisition/Lead Generation
  • Sales Support
  • Live events and summits
  • Trade conference activation
  • Cause campaign and Grant
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