Kaleidoscope developed a strategic marketing plan that connected STANLEY Security to key school decision-makers while building brand awareness, consideration and purchase in the K-12 space.
Incorporating K-12 insights with targeted research and competitive analysis, we created school-focused brand messaging that could be incorporated into a variety of traditional and cause marketing tactics. Kaleidoscope provided an ongoing strategy for monitoring safety and security topics in the K-12 marketplace, a grant program to support schools in need of security funding, partnerships with industry associations, and a highly targeted digital and print media outreach.
The Together for Safer Schools grant program was a huge success for Stanley, gaining 1,600 registrations and providing $500,000 in funding to deserving schools.
In-school Marketing Agency for Stanley Security Solutions leading K-12 school security efforts
- Strategic planning
- Competitive Analysis
- Audience segmentation
- Key Messaging for B to B and B to C
- Thematic development
- Creative development
- Marketing activation
- Media relations and social media
- Acquisition/Lead Generation
- Sales Support
- Live events and summits
- Trade conference activation
- Cause campaign and Grant