Toms of Maine sampling in daycares, preschools & elementary schools.
As a challenger brand with a niche audience, Tom’s of Maine relies on trial to drive awareness and introduce the brand to new customers.
Since 2013, Kaleidoscope has distributed millions of samples to parents with kids ages 3 – 8 through daycares, preschools, and elementary schools in highly targeted areas (based on distance to key retailers and demographics).
Post-program research among parents demonstrated incredibly high rates of trial, increased awareness, and brand advocacy among peers, as well as 50% purchase intent among parents who had never heard of the brand prior to receiving a sample.
Pre-School and Elementary School Sampling Program
- Strategic Planning
- Sample Distribution
- Targeted Implementation
- Parent Research